E-COMMERCE STRATEGY

STRATEGY FOR ELECTRONICAL COMMERCE

Summary

            Trade rivalry in the corporate community is commonplace in today's world. However, the seller (producer) may market or socialize his goods or services in a variety of ways. If it's by newspapers, magazines, the telephone, or other forms of advertising, E-Commerce is the term used to describe the growth in the industry on the internet. To draw buyers or customers, e-commerce has its own set of marketing practices and approaches. As a result, it is important to establish a sound trading strategy using this electronic medium. In today's environment, it's not only important to socialize the commodity, but it's also important to make it easy for consumers to locate what they need through the internet.

I. The Beginning

            In general, any human being requires social interaction with others throughout his existence. Socialization can take the shape of a purchasing and sale mechanism or the provision of resources, which is known as trade. Trade rivalry is a natural occurrence in today's corporate environment. However, the seller (producer) may market or socialize his goods or services in a variety of ways. If it's by newspapers, magazines, the telephone, or other forms of advertising, E-Commerce is the term used to describe the growth in the industry over the internet. To draw buyers or customers, e-commerce has its own set of marketing practices and approaches.

            Both citizens on the planet now have the same tools and opportunities to survive and flourish in cyberspace through e-commerce. During the negotiating point, not every deal necessitates a conference. As a result, this internet network can cross geographical and tribal borders, as well as legal authority.

            Due to the convenience of e-commerce purchases, an increasing number of entrepreneurs are trading in this manner, and the degree of rivalry among entrepreneurs is the. As a result, businesspeople must develop a mature approach for their organization to continue to grow; if it is not built on an E-Commerce strategy, it is likely to lose market share to other rivals, which may lead to the company's bankruptcy. As a result, it is important to establish a sound trading strategy using this electronic medium. Not just to socialize the commodity, but also to make it easy for consumers to locate what they're looking for on the internet these days.

II. DISCUSSION

A - Experts' Concept of E-Commerce 

            The method of purchasing, selling, or sharing goods, resources, and knowledge through computer networks is known as electronic commerce (e-commerce). E-commerce is a subset of e-company, which encompasses not just commerce but also the collaboration with business associates, customer support, and work postings, among other things. E-commerce often necessitates email or database infrastructure, e-mail or electronic mail (e-mail), and other non-computer technologies such as distribution networks and e-mail payment instruments, in addition to www network technology. -business (Siregar, 2010). Rahmati believes that

            2009 is the year Electronic trade or e-commerce refers to a marketing system that employs electronic media. E-commerce refers to the delivery, selling, acquisition, promotion, and operation of a commodity that takes place over an interactive network such as the Internet or some type of computer network. E-commerce is a mix of services and products, not either a service or a product. E-commerce and associated internet-based practices will help to improve the domestic economy by liberalizing domestic services and accelerating convergence with global production activities. Since e-commerce would combine domestic and international trade, different modes of dialogue or negotiation would be confined not only to aspects of international trade, but also to how domestic policies regarding supervision in a region, especially in the fields of telecommunications, financial services, and shipping and delivery, will be implemented. Electronic commerce is characterized as the method of purchasing and selling goods, services, and knowledge over the internet through computer networks. The internet is an example of a network that is used. Electronic Commerce is a subset of Electronic Business (which is described as any business conducted through electronic transmission) (Hildamizanthi. 2011). There is a value chain convergence with the infrastructure while integrating e-commerce, and is made up of three layers. The first is the delivery system infrastructure (good flow); the second is the payment system infrastructure (money flow), and the third is the knowledge system infrastructure (information flow) (flow of information). An enterprise system integration is needed to establish supply chain visibility by integrating the supply chain system from manufacturers to plants, warehouses, logistics, transportation facilities, and consumers. If we want to create an e-commerce shop, we can pay attention to three factors: variability, visibility, and velocity (Sukamjati, 2009).

Around the same period, e-commerce can shift all selling practices and reduce operating expenses for trade activities.

In E-commerce, the following steps are taken:

• Product and service electronic displays (website development).

• Invoices should be ordered directly and are available immediately.

• Protect consumer accounts by automating them in a secure manner (both account numbers and Credit Card numbers).

• Transaction processing and in-person (online) payments.

B. Overarching Definitions

            The delivery, purchase, sale, and marketing of products and services through electronic systems such as the internet, television, www, or other computer networks is known as electronic commerce (eCommerce). Electronic money transactions, electronic data sharing, automatic inventory control systems, and automated data collection systems are also examples of electronic commerce. Electronic commerce (eCommerce) is a relatively modern term that is typically defined as the process of purchasing and selling or sharing goods, resources, and information through information networks such as the internet. Apart from the latest growth for computers/laptops, they already utilize Mobile Commerce technology, which is entirely accomplished with the smartphones we currently possess. As a result, all operations may be completed with the flick of a key. Meanwhile, a tactic is a method of gaining success (victory) to accomplish one's objectives (to achieve goals). The word strategy derives from a Greek word that means "to direct armies" or "to advise military experts." The concept of strategy, according to the ins dictionary bus, is an approach or scheme preferred to achieve a desirable future, such as completing an aim or finding an answer to a problem; the concept of strategy is the art and science of designing and using capital most productively and successfully possible. In theory, an E-Commerce approach is a tactic or method for achieving market objectives by the use of a virtual network infrastructure.

            The essence of the purchase is the most popular method of categorizing eCommerce. The following forms, according to M. Suyanto (2003), can be differentiated right away:

1. Business-to-business communication (B2B)
2. Consumer to Business (B2C)
3. Individual to Individual (C2C)
4. From Consumer to Entrepreneur (C2B)

In addition, there are E-Commerce models in Indonesia, such as:

1. Advertisements in classifieds
2. Stores that sell goods in stores and on the internet
3. Shopping malls
4. Shopping Center for Electronics
5. Concept of a Portal
6. Online Social Media Store

D. Significant E-Commerce Success Factors

            In certain ways, an eCommerce company will thrive not just based on its products, but also on the strength of its management staff, on-time delivery, good support, good business operational structure, network connectivity and protection, and good website design, and other factors. Several considerations come into play, including:

1. Offer attractive pricing
2. Providing sensitive, timely, and polite buying facilities.
3. Provide comprehensive, easy-to-understand knowledge of products and services.
4. Provide a variety of incentives, such as vouchers, exclusive deals, and promotions.
5. Pay particular attention to something specific, such as a potential buyer.
6. Establishes a sense of group for dialogue, consumer feedback, and other activities.
7. Make things easier for people to do business with one another.

E. In The Business World, E-Commerce Development Strategy

            Implementing an E-Commerce framework is more complicated than merely installing a new application tool; it necessitates the implementation of a new job protocol (business transformation). Naturally, the existing reforms would result in a variety of issues, including those relating to work culture and relationships with partners and consumers (Fingar, 2000):

1. E-commerce platforms entail software and hardware architectures that can continue to adapt in tandem with technical advancements, ensuring that growth and deployment plans remain aligned with the company's life cycle.

2. Developing the E-Commerce system slowly and gradually indirectly reduces the high risk of implementation failure that the company faces.

1. Phase F of the Strategic Planning Process

            The type of strategy, the method of implementation, the company's size and scale, and the approach used all influence strategy development. The strategic planning process is divided into four phases:

            Initiation of the strategy During this phase, the company reviews the organization's vision and mission, analyses the industry, the company's position, and the position of competitors, consider various initial problems/initiations, and examines the internal and external environments. business

2. Development of a strategy

            From the standpoint of company strengths and weaknesses, strategy formulation is an activity that involves developing strategies to exploit opportunities and manage threats in a business environment.

3. Implementation of the strategy

            The development of detailed, short-term planning for implementing the approved strategy formulation project is referred to as strategy implementation.

4. Analysis of the strategy

            Strategy assessment is a continuous evaluation of the e-commerce matrix's progress toward the company's strategic goals, the acquisition of collaborative actions, and, if necessary, strategic reformulation. A matrix is a specific measure used in strategy evaluation that assesses the strategy's progress.

G. Strategies and Tools for Strategic Planning

            Companies can use a variety of strategic planning tools and techniques in strategic planning. The following are some of the tools and techniques that can be employed:

1. Conduct a SWOT analysis.

            SWOT analysis is a method for analyzing external opportunities and threats, as well as how they relate to the company's internal strengths and weaknesses.

2. A scorecard with a balance

            The BSC is a management tool that measures performance in various areas to assess organizational progress toward strategic goals.

3. Grid for analyzing competitors

            A competitor analysis grid is a tool for evaluating current and potential competitors' strengths and weaknesses.

4. Scenario creation

            Scenario planning (also known as scenario analysis or scenario planning) is a flexible planning method used by many organizations.

H. E-Commerce Case Study

ECommerce allows us to do a lot of things, such as:

1. Buying books on the internet,
2. Online purchases of electronic goods
3. Vehicle purchases made through the internet
4. Online clothing purchases, and so forth.

III. FINAL REMARKS

          

   The distribution, purchase, sale, and marketing of goods and services via electronic systems such as the internet, television, or other computer networks is known as electronic commerce (e-Commerce). Electronic funds transfers, electronic data exchange, automated inventory management systems, and automated data collection systems are all examples of e-commerce. In the business world of e-commerce, strategy is something that must be considered. In general, an e-commerce strategy is a formulation and implementation of a new company's or an existing company's vision for doing business electronically. In the business world, strategy is critical.