Get Your Business Set Up with Meta Business Suite and Business Manager

 

Introduction:

            When you’re running your own business, even if it’s just one or two people, you need to be organized and on top of your game to stay successful. Meta Business Suite from Autonomy is specifically designed to help you handle all of the small but important tasks in business administration like accounts payable, billing and invoicing, payroll and timekeeping, project management, and more. Take advantage of this article from Autonomy to get your business set up with Meta Business Suite and Business Manager so you can focus on what’s really important – growing your business!

Do I Need a HubSpot Website?

            The short answer is yes. If you’re looking to make inroads on social media, your primary website—whether it’s created on HubSpot or not—is a great place to start. But before we can talk about how to let’s get your site set up with a special piece of software called Meta Business Suite. MMBase is free for anyone who registers for an account via their HubSpot portal (or comes pre-loaded if you choose to use HubSpot). With MMBase installed, you’ll be able to integrate all sorts of data from various sources into your sites—like leads from Salesforce and even Marketo forms. In other words, you’ll have access to more than just Twitter followers when using MMBase. To learn more about what it does and how it works, check out my post: Do I Need a HubSpot Website? 5 Reasons You Need Meta Business Suite. It's well worth your time!

Which Package Do I Choose?

            Meta Business Suite, which integrates more detail into WordPress itself, may be best for WordPress users who want to personalize their website without a degree in web design. The license for that tool has an upfront cost of $299; however, that price does not include any site integration, which may make it more of a hassle than it’s worth for most clients. That package allows you to collect leads from your site (but not use Meta Boxes); get notified about activity on your website; manage scheduled social media posts for Twitter, Facebook, and LinkedIn; track your online presence using Google Analytics; add widgets to your pages; update page text by URL parameter substitution; provide testimonials or have colleagues share a quote via AuthorBox.

The Importance of Company Pages

            Aside from a corporate website, companies need to have a presence on Facebook. That’s because there are a lot of advantages to having company pages versus profiles. For example, your company can have an administrator for Facebook who can create unique post content and run ads. You also gain access to customizable insights so you can measure key metrics about fans, such as age or gender. As your brand’s Facebook following grows, it becomes increasingly important that you engage them in authentic ways—your biggest fans will be happy to connect with you on other platforms. If you’re interested in creating a business page for your company or brands, here’s how to get started using Meta Business Suite

How Many Sites Can I Have on HubSpot?

            While every business is different, most businesses can start by signing up for a single HubSpot account. The one major exception to that rule is if you're planning on setting up dozens of separate websites; in which case, you'll need to look into signing up for HubSpot's Meta Business Suite.

What’s the Difference Between Admins and Users?

            If you’re just getting started with Social Media Examiner’s Meta Business Suite or going through an upgrade, it can be a little confusing when you see Admins, Users, and other terms. What do they mean? In short, your users are anything that displays your business on their Facebook Page or website. Those users could be fans of your page, readers of your website, or followers on Twitter (or anywhere else). One user might have hundreds or thousands of people engaging with them—it all depends on who is representing your business.

Adding New Users

            You might want to add extra permissions for certain users, such as in-house salespeople. This can be done by logging into Meta Business Suite Admin > Global Configuration > Authentication. Find your desired user under Standard Users and click on his or her name. In Basic Permissions, tick Apply over all business areas for Administrators or Sales reps (and any other applicable field), then click Save Changes. You will need to do these actions for each new user individually, but it is much easier than adding individual permissions to each instance of a client's website manually via User Management... You might want to add extra permissions for certain users, such as in-house salespeople.

Add New Sites

            Meta Site set up (using authoring tool) - Add New Sites in Meta Business Suite - Social Media Examiner — Econsultancy — Marketing Land — Search Engine Journal — Entrepreneur — Search Engine Land — Kissmetrics — Tech Crunch Social media content updates (via WYSWIG editor) - Twitter feed via business manager - Facebook page Page updates via browser pop-ups. Monitor social mentions on relevant accounts. Reply to tweets & posts via browser pop-up View all analytics in one place: social, SEO, and website traffic reports. Monitor progress with simple progress graphics. Email alerts & daily summary emails Save hours of work each month by automating repetitive tasks across multiple sites/platforms.

Customizing Web Properties in Business Manager

            All Google accounts come with access to a handful of properties, including a customized My Business listing. To view/edit information about your local business in My Business, you must log into its Google+ page. Here, you can edit your business’s address, phone number(s), website link(s), description (this pulls from metadata), photos (this pulls from locally stored files), and more. To customize your listings further—including Twitter pages and Facebook pages—you’ll need access to Google’s free meta-business suite: Meta Business Suite.