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    1. Yelp Reviewers Are Horrible! Here's Why You Shouldn't Use the Site Anymore

                Ask anyone who has ever had to deal with Yelp reviews or the customer service department of Yelp, and they’ll tell you that it’s awful. I’ve been trying to get my restaurant listed on the site for over 6 months, and I still haven’t made it on there, even though I’ve spent $1000s of dollars advertising with them! This article will show you why you shouldn’t be using Yelp anymore and how to get your business off their site if you’re already listed.

    1.1. Yelp is a biased site that rewards bad reviews.

                To increase engagement on its site, Yelp rewards customers who leave reviews with perks such as access to members-only events. While it’s probably a good thing that businesses are getting more exposure, these perks give customers who are disgruntled or just plain bored an incentive to leave negative reviews. If someone doesn’t like your restaurant, that’s one thing. But if they had a bad experience at 5:30 p.m., but waited until 11:30 p.m. to write their review because they didn’t want anyone else seeing their review before then, that’s something else entirely. And while you can try to respond to every single review you get—even if it means being up all night—there will always be people who complain about things you can’t control (like traffic). The best way to deal with biased reviewers is by focusing on making your business better instead of trying to convince others of what you know is true.

    1.2. Reviewers are often dishonest and have no incentive to provide honest feedback.

                When you rely on your Yelp reviews for business, you're relying on people who have absolutely no stake in your success. Do you think your customers want to help or hurt your business? When people go to restaurants, they'll go there often enough that they don't need to give reviews. But if a restaurant has a few good reviews, those reviewers might not even be customers of that restaurant; any review can add up to success and these reviews may be simply good advertisements. This shows how skewed reviewing can be when no one stands to lose anything but everyone stands to gain something by rating a business as five stars. Therefore all businesses should either stop using Yelp as an advertising tool, just be aware that Yelp has been known for selling positive comments.

    1.3. Many Yelp reviews are fake or written by people who have an ax to grind.

                Businesses have caught on to the fact that those five-star reviews aren’t going to come unless you shell out some cash. What’s more, there is a slew of sites that provide fake reviews for hire. And many of these reviews can be identified as fake based on their suspicious language or high ratings. So if you see a review with a sentence like, The best pizza in America! or I love all of their sandwiches because they taste like heaven, then it probably isn’t legitimate.

    1.4. Yelp is often unreliable when it comes to providing real information about businesses.

                Every year Yelp reviews are being relied on by more and more businesses to find information about a business, before deciding if they want to use it. In recent years, there have been many cases of slanderous claims and false accusations that have caused problems for businesses both big and small. This can be because many people feel as though their review will not matter or that their comment will never get seen, so they don’t put any effort into trying to provide useful information. After looking at all of these negative effects of Yelp reviews, it makes sense why you should leave it out of your decision-making process.

    1.5. Yelp can be a waste of time if you're looking for honest feedback about a business.

    If you’re trying to research a local business, you might be tempted to check out Yelp. The popular consumer review site is a great place to go if you want other customers’ opinions of a restaurant or small business, but there are several reasons why you shouldn’t take Yelp reviews at face value. First, it seems that many Yelpers are completely untrustworthy: A study by marketing company Maritz found that just 17 percent of people can be trusted when they leave reviews online and many Yelpers admit that they wouldn’t actually patronize a business they criticized Yelp. Additionally, only one in three reviewers even visit businesses more than once after they leave their first review and two-thirds say they write anonymous reviews because of threats from employees or owners.

    2. Yelp Is Ruining My Business! Here's Why You Shouldn't Use the Site Anymore

    Yelp has always been one of my favorite sites. It lets me find the perfect business to meet my needs and expectations, and also shows me other businesses that seem like they would be fun or interesting to try out too. But as someone who runs her own business, I’ve recently started to see some serious issues with Yelp, and I want to tell you why you shouldn’t use Yelp anymore either!

    2.1. Yelp is a popular online review site that allows customers to rate and review local businesses.

    The Yelp Inc. headquarters is located in San Francisco, California. The company also has offices in New York City, Chicago, Portland, Phoenix, and Los Angeles. Yelp was launched in 2004 by retired PayPal workers Russel Simmons and Jeremy Stoppelman. It currently has approximately 132 million reviews for businesses worldwide. The company provides a platform for business owners to respond to reviews. In addition, Yelp offers an order-tracking feature for local businesses that use Delivery or Takeout services through its Eat24 service and a complimentary website only open to reviewers known as Business Owners Account. Yelp generates revenue primarily from advertisements that appear on its website and mobile app alongside customer reviews.

    2.2. Some customers have found that Yelp is a valuable resource for finding information about local businesses.

    One friend, who was looking for a review of a local restaurant that was walking distance from his office in Manhattan, said he found Yelp especially helpful. For many people like me who don’t live in an area full of restaurants, Yelp is really helpful because it gives you info about places that are close to where you work or live. He also likes seeing ratings for how crowded certain restaurants were on a given day and information about how far away businesses are from public transportation or other useful landmarks.

    2.3. Others have found that Yelp is a source of negative reviews that can damage a business's reputation.

    A study by Michael Luca of Harvard Business School showed that a one-star increase in Yelp ratings leads to a 5% greater revenue for restaurants. However, there have been other cases where people feel they have been unjustly portrayed on Yelp or that they had their positive reviews altered or deleted. A class-action lawsuit was even filed against Yelp stating it manipulated reviews to encourage consumers to buy products and services listed in its directory. The issue is still under litigation but if you want some advice on how to deal with it personally (which is what we're talking about here), here are a few tips...

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    👉Claim your Yelp Business Page

    2.4. Some businesses have found that Yelp is a valuable marketing tool, while others have found that it is a source of lost business.

    A recent study found that at least 20 percent of Yelp reviews are fake. If a business has three positive reviews and one negative review, potential customers might be more inclined to trust those positive reviews and overlook any negatives. Then again, there is also a chance that you may lose business from jealous competitors using Yelp to trash your company. If that isn’t enough to sway you, here are some other reasons why you should stop using Yelp for your business

    2.5. Ultimately, it is up to the business owner to decide whether or not to use Yelp.

    On one hand, you should be aware that using Yelp could easily go either way. The website has quite a bit of power to help or hurt your business, so if you decide to get involved you must do so carefully and tactfully. If you are currently not using Yelp or plan on never using it in the future, however, then by all means feel free to ignore any recommendations given here. As long as your business is honest and performs well, there's no reason why a relatively small online review site like Yelp should cause major concern. And while I'm sure many business owners would disagree with me on that point (and do indeed have legitimate concerns), I'd also assert that Yelp isn't necessarily worth hating—it just requires some finesse when used correctly.

    3. Why You Should Never Use Yelp to Find a Business

    When you need to find a great business, it can be tempting to turn to review sites like Yelp, Angie’s List, and Google Reviews to see which ones have the best ratings. But these sites aren’t always trustworthy; in fact, they often favor businesses that pay them to appear at the top of their lists or give reviewers cash or other incentives for positive reviews. This guide will teach you how to find great businesses without using Yelp or other review sites.

    3.1. Yelp is unreliable and can be harmful to your business.

    If you’re trying to run a business in a tough market, you don’t need more headaches. In fact, one of your biggest challenges may be finding new customers, so you definitely don’t want to take away your advertising options by eliminating free or low-cost options like Google AdWords. When potential customers find your business on Google (or through other paid search results), they already know they need your product or service. They are actively searching for it—meaning they are prime prospects—and they’ve already identified you as someone who can meet their needs and solve their problems. That's why we strongly recommend avoiding any and all negative reviews online.

    3.2. Yelp is not a credible source of information.

    Yelp is known for being used by small businesses as a way to get noticed. However, what business owners don’t realize is that for every positive review on their page there are about 7 negative reviews. In addition, Yelp does not verify any of its reviews and since its reviewers have nothing at stake they aren’t held accountable for their claims (or lack thereof). For example, if you were looking for a dentist it would be foolish to use Yelp because you wouldn’t know whether those reviews were coming from real customers or competitors attempting to take you down. To find credible information look elsewhere.

    3.3. Yelp can be biased and inaccurate.

    Accusations of bias are nothing new in politics, but they’re also pervasive in online reviews. In 2013, TripAdvisor was hit with allegations that many of its user-submitted reviews were either fake or biased; on sites like Yelp and Facebook, people can (and do) post both positive and negative reviews of businesses by creating multiple accounts. These sock puppet accounts allow businesses to make themselves look good—or, as is sometimes true, bad—by posting fake reviews that are actually authored by employees. Unscrupulous competitors may also try to take down their competition using similar tactics.

    3.4. Yelp can be damaging to your business reputation.

    Research has shown that when negative reviews appear on sites like Yelp, people rely on those reviews more than they do on any other source of information. It's a sobering thought—one that should make business owners shudder. In one study, researchers asked participants to read fake reviews of an unknown company; some of those participants saw no reviews at all, while others saw only positive feedback or only negative feedback about that same company. Participants in both scenarios were more likely to trust their own judgment about whether or not they would use a service than they were based on what they read online. One exception was if comments came from friends and family: People trusted those sources no matter what kind of review was seen, positive or negative.

    3.5. Use other, more reliable sources of information when researching a business.

    There are tons of guides and directories to help you find local businesses. Many people rely on popular review sites like Yelp when making decisions, but these reviews can be misleading. Because they allow anyone to leave reviews, fake ones abound. It’s better to use more reliable sources of information like (link). Listings in these resources offer additional information, such as hours of operation and contact information that are missing from online directories. Plus, an added benefit of using other resources is that they give you an excuse to call and speak with someone at each business you’re considering; nothing will help you make a better decision faster than hearing directly from someone who works there about what makes it unique or valuable for customers.

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