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    3 Tips to Get Your Small Business Ready for Small Business Saturday 2022

     3 Tips to Get Your Small Business Ready for Small Business Saturday 2022

    What’s the most effective way to tell customers about your small business? Is it through television ads, billboards, or radio spots? Maybe it’s social media marketing or sending direct mail pieces to your target audience. That’s all well and good if you have the cash to make these things happen – but what if you don’t? Fortunately, there are plenty of other ways to get your brand in front of potential customers that don’t cost as much money – ways like Small Business Saturday 2022, Small Business Saturday 2023, and other types of community outreach events.

    1) Refine Your Sales Funnel

    Do you want your small business to be ready in time for Small Business Saturday 2022? Follow these three tips: 1) Create a marketing plan; 2) Evaluate your customer service needs and how you will handle them; 3) Remember the value of good design. Taking these steps can help prepare your small business ahead of time! Small Business Saturday 2023 is just around the corner, so it's never too early to start planning now. Whether your small business is online or offline, use these three easy steps to get started! 

    -Work on an email campaign today that announces the date for Small Business Saturday 2023

    -Follow up with advertising campaigns geared towards the specific communities you cater to. 

    -Find ways to continue rewarding your customers throughout the year by sending out regular promotions via email and social media channels. 

    Small Business Saturday 2022 has already arrived, but that doesn't mean there isn't still time left before we get closer to Small Business Saturday 2023. Start planning today and give yourself plenty of space to work with - because nothing beats being prepared!

    2) Create an Email Opt-In List

    Small business Saturday was created in 2010 as a way to generate additional traffic and sales on November 25th. The event takes place the day after Thanksgiving, traditionally the start of the holiday shopping season.

    In 2020, small business Saturday 2023 will take place on November 23rd. 2020 marks the first year small business Saturday will be held in November instead of December. 

    This change is good news for small businesses looking for more visibility, exposure, and opportunities ahead of the thanksgiving and winter holidays.

    One way you can prepare is by setting up your email opt-in list so you have an email list full of people who have given you their consent and interest in hearing from you. If you do not have an email list set up, now is the time to start building one. Keep it short and sweet! You don't want to bombard your audience with emails that go against what they signed up for (e.g., daily marketing emails). Send content they want when they want it. Lastly, update your blog posts with small business Saturday-related content leading up to this year's event so visitors know that you are ready for small business Saturday 2023!

    3) Grow on Instagram

    Small businesses come in all shapes and sizes, but one thing is sure: there are a lot of them. Small business owners deserve a day to celebrate their hard work and dedication, too! This October marks the 6th annual Small Business Saturday. In case you're not yet excited about this fun day celebrating small businesses, we have some compelling reasons why you should be. 

    Small business Saturday 2023 allows us to support our favorite small businesses on a day other than Black Friday. 

    If your small business has been around since 2011, chances are you know it's coming up soon. Small business Saturday 2020 is just a few days away and you don't want to miss out on this big deal! We hope these three tips help you get your small business ready for small business Saturday 2022 or small business Saturday 2023 (depending on when your biz was established).

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