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    9 Ways to Advertise Your Small Business on the Internet for Free!

     9 Ways to Advertise Your Small Business on the Internet for Free!

    One of the best ways to get new customers for your small business is to advertise on the Internet. However, some people worry that this will require them to spend a lot of money, which can be very costly depending on how you go about it. In fact, there are many ways you can advertise your small business online without spending any money at all.

    1) Set Up an Email Newsletter

    One of the most underrated ways to advertise your small business on the internet is through email. Yes, it does take some time up front but there are a few things you can do every day or once a week that will get you new subscribers and eventually turn into customers. 

    -Offer an enticing freebie in exchange for signing up with your email newsletter. This will give potential new subscribers something valuable (free) while they're just sitting there waiting to hear from you.

    -Display your signup form prominently so it is seen by every visitor before they leave your site.

    2) Generate Leads with Facebook Ads

    It's easier than ever to advertise your small business on Facebook - and it doesn't cost a penny. You can target specific demographics, locations, and interests of your potential customers, but one way you can make sure your posts reach everyone is by setting up an audience of All Locations. This is especially important if you want to reach people in a different country from where you're based. With a few clicks, you can have access to hundreds of millions of users with just one ad - at absolutely no cost. 

    Another option for Facebook advertising that doesn't require payment is so-called 'dark posts'. These are posts that are only visible when someone follows your account or interacts with another post from yours.

    3) Use the Power of LinkedIn

    LinkedIn is an incredible resource for small businesses. LinkedIn's platform allows you to connect with anyone, anywhere in the world. This connection lets you connect with potential clients and business partners that are in your network. Plus, by following these nine tips, you can learn how to advertise your small business on the internet for free while expanding your professional network.

    1) Join groups of like-minded professionals from all over the world to stay up-to-date with industry news, trends and best practices. 

    2) Ask your connections for introductions when looking for new prospects or collaborations. You never know who knows someone that could be a potential connection.

    4) Utilize Pinterest Pins

    A great way to advertise your small business is by using Pinterest Pins. All you have to do is create boards and pin pictures that represent your business and its values. It's very easy, there are tools out there that will allow you to create Pinterest boards in minutes. Once you've done that, come up with a short sentence or description about what each board is about, so it's easy for people coming across them (your customers) to know which board they're looking at if they're interested in what you're promoting. You can also change up the background of the board with something visually interesting that brings focus back on your pins! A lot of businesses use this platform because it's an effective method of getting their name out there and showing potential customers who their target audience is.

    5) Market with Display Ads

    So, you want to advertise your small business online. That's awesome! The internet is such a powerful place for reaching new people and making great connections. There are plenty of different ways you can do this too, with everything from PPC ads, SEO work, Social Media advertising and more. But before we talk about which one will be best suited for your needs, we should make sure that we're starting off with a sound strategy and plan first.

    6) Offer a Free Download or Coupon Code

    Here are nine ways you can advertise your small business on the internet: 1. Pay Per Click Ads-PPC ads are great because they're affordable and they only show up when someone's looking for what you have to offer, so it makes sense that you're spending money when it'll pay off in turn. 2. Write a Guest Post-For an added bonus, ask if you can have the author include a link back to your site in the post so their readers will be given even more incentive to click over and learn more about what you do. 3. Develop Keyword Strategy-Be sure your business name is spelled correctly and make sure that all of your product pages also incorporate keywords people might be searching for in order to find them quicker online. 4.

    7) Speak at Conferences, Workshops, and Meetups

    One way you can advertise your small business is to speak at conferences, workshops, and meetups. This will allow you to communicate with different audiences in person and engage with people that are interested in what you have to say. Speaking at conferences will provide an opportunity for networking as well. In addition, as a side benefit, many events need speakers and even if you're not presenting during their event's time slot it may be possible that you'll still be able to meet some potential contacts in person.

    1) Create a compelling presentation - It's all about how compelling your message is! Make sure your presentation is something they'll want to listen too.

    8) Utilize Twitter Hashtags

    Hashtags are used all over social media, so it would make sense that you should be using them as well when advertising your small business. These hashtags allow people to track conversations related to specific topics by simply searching these terms in any internet browser. In this way, they can see what other people are saying about your company and products and also get engaged in a conversation themselves. Whether you use a hashtag created by someone else or create one of your own, make sure that it is relevant and not too complicated or long.

    9) Optimize Your Website for Keywords

    Looking to advertise your small business without spending a penny? These nine techniques will help you get found by more potential customers when they search online. Keep in mind that not all these techniques work equally well for all types of businesses, but these ideas should give you some good places to start. 

    1) When creating your website copy, make sure that you include keyword phrases or tags in a variety of places. The title tag and headline are essential, as is any meta description on a webpage.

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