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    10 Ways to Advertise Your Small Business on the Internet

     10 Ways to Advertise Your Small Business on the Internet

    If you’re wondering how to advertise your small business on the internet, you might think that it would be difficult and expensive to get started. That’s not true! There are several simple things you can do right now to spread the word about your business on the web, and they don’t cost much if anything at all! Here are 10 proven ways to advertise your small business on the internet and reach out to more potential customers today!

    1) Put effort into your email signature

    The best way to advertise your small business online is by putting a custom email signature at the bottom of every one of your emails. Not only does this generate a lot of advertising impressions, but it also sets you apart from other companies in your industry. This is a quick and easy way for you to start getting more business. Here are 10 things you can include in your email signature 

    If you're not sure what to put in your email signature when you advertise your small business, here are ten suggestions:

    - A link to your Facebook page or Twitter account. 

    - A short summary of what your company does—this gives people something else to read beyond just seeing what company they're receiving an email from (which typically goes unread). 

    - Important details such as how many likes or followers you have on social media or what industry awards that have been won. 

    - Tell them how often they can reach out to talk with someone or order a product or service—make sure that it's fairly accurate because customers hate if there's no one around who can help them when they need something right away!

    2) Create an inbound link

    It's never been easier to promote your small business. Here are ten ways to advertise your small business on the internet: 

    1) Social Media - Facebook, Twitter, LinkedIn and Instagram are some of the most popular social media sites that can help you promote your small business. Be sure to use images, as well as videos when possible, for maximum impact. 

    2) Viral Videos - Create short videos that focus on what you do or a day in your life at work. You could post these videos on YouTube or other video sites like Vimeo, or share them through different social media platforms. 

    3) Voiceovers - Record audio versions of articles about your company and post them up online.

    3) Optimize your content for search engines

    It is difficult enough to start and grow a business, but it is almost impossible without customers. There are many different ways you can attract potential customers and make your small business more visible. If you have any plans of advertising your small business on the internet, it’s important that you do some research beforehand so that you know what marketing strategies are available to you. Here are 10 advertising tips for your small business on the internet:

    -Do some keyword research online. Know what keywords people who may be interested in your products or services might search for when looking for a company like yours.

    4) Get published in article directories

    To start advertising your small business, sign up for a Google Adwords account. Then start by bidding on keywords that you think people are searching for that are related to your product or service. Don't try too hard to be creative with the keywords you choose – just go with what's relevant and make sure it's as descriptive as possible. For example, if your company offers eco-friendly cleaning products and services, one of your keywords might be eco-friendly cleaning. You can get more bang for your buck from targeted ads rather than broad ones so make sure that when you target specific search queries, you include enough detail in the ad text itself.

    5) Target local forums

    Posting your service or product on local forums like craigslist and backpage, as well as social media sites is a great way to advertise your small business. Here are ten ways you can do it. 

    1) Post your services or products for sale on free classifieds sites like craigslist. 2) Use a paid service such as Backpage if you're advertising for escort services. 3) Create a profile for yourself and network with other business owners in your field by joining communities like LinkedIn. 4) Share useful articles, tips, and resources in relevant groups such as Facebook Pages devoted to marketing strategies and tips.

    6) Use LinkedIn

    I've found that LinkedIn is a great way to advertise your small business. Not only does it allow you to create an employer page, but you can also create a company page. A company page lets people know about your products and services without being salesy about it, because people visit LinkedIn for professional reasons not just for finding things they want. Another awesome thing about LinkedIn is that it lets people choose where their advertisements show up in search results--meaning, when someone searches for something related to your industry, your advertisement will pop up in their feed! You also get detailed analytics from how many impressions you had and how many clicks you got from who, so you can see if your ads are getting seen and where they're popping up in relation to other posts.

    7) Submit your business listing everywhere

    To get started, think about where your customers are online. The best way to promote your small business is by advertising it everywhere and with consistency. Take a look at these 10 ways you can advertise your small business on the internet. 

    1) Create a listing for your company on major review sites like Yelp, Google Local, and Foursquare. All three allow you to either manually type in information or upload photos of your location. Once they're submitted, they should be searchable with just one click from any of these sites or from a link someone might send you or post publicly about your business in places like Facebook or Twitter.

    8) Use social media platforms

    If you want to spread the word about your business, then there's no better place than social media. Here are 10 different ways that you can use social media platforms in order to advertise your small business online:

    1) Promote posts with targeted audiences Some of these audiences include people who live in a specific area or are interested in a certain topic. These sorts of advertisements can cost more money and take more time, but will help make sure that your post goes directly into the feeds of people who could be interested in what you have to offer. You'll have a higher chance at them seeing it and commenting on it, which means they'll have a higher chance at remembering who you are!

    9) Buy display ads with caution!

    Many small businesses decide to advertise their business online by purchasing a display ad. Use caution! This may not be your best option, because you're only paying one time and you don't have control over where your ads will appear. A better idea is Google's advertising platform: Google Ads. With Google Ads, you can create specific campaigns for products or services that are doing well. To learn more about how to advertise your small business on the internet, click here.

    10) Tell everyone about it!

    Online advertising is one of the best ways to reach people who are looking for what you have, and can be much more cost-effective than old school marketing. Check out these 10 ways to advertise your small business on the internet: 

    #1 Google My Business - use this tool to list your company's information and manage listings about it. By registering with Google My Business, you'll show up in searches and maps when potential customers search for businesses like yours.

    #2 Yelp - making a listing of your company's profile will improve its visibility in searches, drive more people to your website, and help potential customers decide whether or not they want to contact you. 

    #3 Facebook - social media marketing is one of the fastest growing digital marketing channels!

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